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Branding
| Collateral | Advertising
| Direct Mail | Trade
Show | Packaging
Portfolio:
TrainSeek.com
-- Direct Mail Postcards
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Series
of direct mail postcards continuing a theme established
in extensive print advertising campaign.
Objective of the campaign is to drive traffic to the website,
make Trainseek.com the most used training marketplace with
the highest level of name recognition and to generate sales.
The campaign revolved around four key messages ("find",
"preview", "compare" & "fast"), each associated with a distinct
image and color. Four print ads were developed and placed
in a wide range of vertical publications. This series of
postcards was developed based on the print ads. We subsequently
oversaw the creation of web banner ads also based on the
print images.
The client's substantial budget enabled Hawthorne to leverage
a top-notch design firm to develop the ad images. Hawthorne
created the strategic marketing plan, managed the design
process, and directed and executed the advertising and direct
marketing campaign. |
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