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Branding
| Collateral | Advertising
| Direct Mail | Trade
Show | Packaging
Portfolio:
Oliver
Wight: "Rescue ERP" Direct Mail Postcard
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A
direct mail postcard for Oliver
Wight, a consulting firm specializing in the manufacturing
industries. The piece pictured was used to market to registered
attendees of a trade show at which the client was exhibiting.
The card was a continuation
of a larger campaign which promoted Oliver Wight's
"Rescue ERP" services -- a package of consulting
and training services designed to help companies fix troubled
ERP installations and tailor business processes to better
leverage ERP technology.
Using a touch of humor, the campaign revoles around a theme
of "Oliver Wight" to the rescue. Hawthorne helped
Oliver Wight in developing the product name and branding
campaign. Hawthorne worked with an outside designer to first
design print ads to
promote the product, followed by booth
graphics and the post card pictured above. Hawthorne
managed the creative, printing and mailing processes.
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