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Branding
| Collateral | Advertising
| Direct Mail | Trade
Show | Packaging
Portfolio:
Oliver
Wight: "Rescue ERP" Product Branding
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A
branding campaign for Oliver Wight, a consulting firm specializing
in the manufacturing industries. The campaign promoted Oliver
Wight's "Rescue ERP" program -- a package of consulting
and training services designed to help companies fix troubled
ERP installations and tailor business processes to better
leverage ERP technology. The full page ad associated with
the campaign is pictured above.
Using a touch of humor, the campaign revoles around a theme
of "Oliver Wight" to the rescue. Hawthorne helped Oliver
Wight in developing the product name and strategic branding
and advertising campaign. Hawthorne worked with an outside
designer to first design print ads to promote the product,
followed by booth graphics and
direct mail post cards.
Hawthorne managed the creative, printing and mailing processes. |
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