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Branding
| Collateral | Advertising
| Direct Mail | Trade
Show | Packaging
Portfolio:
McGraw-Hill
Lifetime Learning
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Direct
Mail campaign developed for McGraw-Hill Lifetime Learning.
Package shown above promotes a series of management skills
training courses deliverable online and on CD-ROM. We used
the same design elements in the materials above--with alternate
photos and copy--to develop a similar direct mail campaign
that promote the client's industrial skills and safety training
CD-ROM series.
The design and copy are derived from an overall branding
campaign entitled "A Complex World ... a Simple Solution",
a theme used in all of McGraw-Hill Lifetime Learning's print
advertising, direct mail and trade show materials in the
latter half of 1999 into 2000.
Hawthorne created the original ad concept, wrote the copy
and worked with an outside designer to execute the finished
product. Hawthorne also managed all aspects of the direct
mail campaign, including printing, mailing and list selection. |
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