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Portfolio: Iprax "Courseworks" Print Ad
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Iprax had created a CD-ROM authoring system aimed at the training marketplace. Their marketing strategy was to penetrate the industry by becoming the standard platform in certain segments of the industry--the first being OSHA Compliance and other safety training. The ad's focus was to encourage safety trainers who had not adopted the Iprax platform to do so and show them that otherwise they'd be left behind. Working with an outside designer, Hawthorne managed the creative process, production and placement.

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