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Branding
| Collateral | Advertising
| Direct Mail | Trade
Show | Packaging
Portfolio:
Clear
Point Consultants Sales Kit
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Clear Point Consultants, a recruitment
and placement firm specializing in the information development
and delivery professions, needed new content and a new look
for its sales kit. Recognizing that its industry was evolving
and the need for collateral that better addressed the needs
of oth its clients and job candidates, Clear Point turned
to Hawthorne Associates for help. Hawthorne worked closely
with Clear Point to identify Clear Point's unique selling
proposition and tailor it to reflect target audiences and
industry trends. In addition to writing copy for the new
sales kit, Hawthorne developed Clear Point's new tag line
"Exceptional People -- Extraordinary Results".
Hawthorne engaged the design firm Metropolis
Design -- which has partnered with Hawthorne on numerous
design projects -- to develop a new logo and design
a new sales kit and letterhead package. Hawthorne
worked closely with Clear Point and the design firm to achieve
the new look Clear Point sought. Hawthorne also managed
the printing of this project.
Sample copy Hawthorne created for Clear Point's datasheets
(PDF files:)
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