 |
Information
Mapping
Self mailer announcing 2002 Schedule
of Information Mapping's public open-enrollment courses. Hawthorne
worked with Information Mapping to create copy, brought in a design
firm to design the mailer, and managed both the printing and mailing
of the piece. |
 |
Oliver
Wight
Direct
mail brochure for Oliver Wight announcing schedule of
public open-enrollment courses for 2002. Hawthorne oversaw design
and mailing. |
 |
McGraw-Hill
Lifetime Learning
Direct Mail Packages
developed
for McGraw-Hill Lifetime Learning. Hawthorne
created the original ad concept, wrote the copy and worked with
an outside designer to execute the finished product. Hawthorne also
managed all aspects of the direct mail campaign, including printing,
mailing and list selection. |
 |
Trainseek.com
Series of direct mail postcards
continuing a theme established in extensive print advertising campaign.
Objective of the campaign is to drive traffic to the website, make
Trainseek.com the most used training marketplace with the highest
level of name recognition and to generate sales. |
 |
Information
Mapping
Direct mail piece promoting
Information Mapping's public seminars. Hawthorne worked closely
Information Mapping, a knowledge management consulting and training
company, in all asepects of planning and executing a direct marketing
campaign to promote its public seminars throughout the United States.
Hawthorne managed the design, printing, list purchasing and mailing
of self mailers like the one pictured to the right. |
 |
ITC
Learning
Direct
mail piece promoting ITC's Process & Manufacturing Video
Library. ITC Learning, a producer of CD-ROM and video-based
safety and industrial technical skills training, needed a direct-mail
campaign to promote it's extensive library of video-based courses.
Hawthorne wrote the copy, worked with a designer to achieve the
right look & feel, selected the mailing lists and managed the
printing and mailing. |
 |
Oliver
Wight
A direct mail postcard
for Oliver Wight, a consulting firm specializing in the manufacturing
industries. Hawthorne helped Oliver Wight in developing the product
name and branding campaign. Hawthorne worked with an outside designer
to first design print ads
to promote the product, followed by booth
graphics and the post card pictured above. Hawthorne managed
the creative, printing and mailing processes. |
 |
McGraw-Hill
Lifetime Learning:
"Big Hero"
Print Ad and Direct Mail Postcard. A
reworking of a successful ad campaign used by Xebec Interactive
(which McGraw-Hill Lifetime Learning acquired in 1998), this campaign
promotes McGraw-Hill Lifetime Learning's full range of self-paced
learning modules. Hawthorne brought in a designer to ad new life
to this old campaign, wrote the copy, and placed the ad in several
training publications. A direct mail campaign accompanied the advertising
campaign. |
