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Branding
| Collateral | Advertising
| Direct Mail | Trade
Show | Packaging
Portfolio: Branding
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Trainseek.com
"Find,
Preview, Compare & Buy Training -- Fast." A substantial
budget enabled Hawthorne to leverage a top-notch design firm to
develop the ad images. Hawthorne created the strategic marketing
plan, managed the design process, and directed and executed the
advertising and direct marketing campaign.
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McGraw-Hill
Lifetime Learning
"A
complex world... a simple solution".
Branding campaign developed for McGraw-Hill Lifetime Learning.
We used the design to reach out to 2 markets: corporate soft skills
and industrial safety and technical skills. Campaign was used
in numerous print ads, direct mail campaigns and trade show collateral.
Hawthorne created the original ad concept, wrote copy and worked
with an outside designer to execute the finished products. Hawthorne
also managed all aspects of the advertising and direct mail campaigns,
including strategy, printing, mailing, list selection and ad placements.
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Oliver
Wight
"Rescue ERP" Product Branding: A
branding campaign for Oliver Wight, a consulting firm specializing
in the manufacturing industries. The campaign promoted Oliver
Wight's "Rescue ERP" program -- a package of consulting and training
services designed to help companies fix troubled ERP installations
and tailor business processes to better leverage ERP technology.
Hawthorne helped Oliver Wight in developing the product name and
strategic branding and advertising campaign. Hawthorne worked
with an outside designer to first design print ads to promote
the product, followed by booth
graphics and direct mail post
cards. Hawthorne managed the creative, printing and mailing
processes.
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