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Branding
| Collateral | Advertising | Direct
Mail | Trade Show | Packaging
Portfolio: Advertising
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Trainseek.com
"Find,
Preview, Compare & Buy Training -- Fast." A substantial
budget enabled Hawthorne to leverage a top-notch design firm to
develop the ad images. Hawthorne created the strategic marketing
plan, managed the design process, and directed and executed the
advertising and direct marketing campaign. |
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McGraw-Hill
Lifetime Learning
"A Complex World... A Simple Solution"
Part of a branding campaign
developed for McGraw-Hill Lifetime Learning. We used the design
to reach out to 2 markets: corporate soft skills and industrial
safety and technical skills. Campaign was used in numerous print
ads, direct mail campaigns and trade show collateral. Hawthorne
created the original ad concept, wrote copy and worked with an outside
designer to execute the finished products. Hawthorne also managed
all aspects of the advertising and direct mail campaigns, including
strategy, printing, mailing, list selection and ad placements.
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Oliver
Wight
Print
ad for Oliver Wight's Lean & Agile Program. Hawthorne Associates
wrote copy, oversaw design, and placed ad in vertical trade publications.
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Iprax
"CourseWorks" Full Page
Print Ad: Iprax had created a CD-ROM authoring system
aimed at the training marketplace. Their marketing strategy was
to penetrate the industry by becoming the standard platform in
certain segments of the industry--the first being OSHA Compliance
and other safety training. The ad's focus was to encourage safety
trainers who had not adopted the Iprax platform to do so and show
them that otherwise they'd be left behind.
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Oliver
Wight
"Rescue ERP" Print
Ad
-- part of a larger branding
campaign for Oliver Wight, a consulting firm specializing in
the manufacturing industries. The campaign promoted Oliver Wight's
"Rescue ERP" program -- a package of consulting and training services
designed to help companies fix troubled ERP installations and tailor
business processes to better leverage ERP technology.
Using a touch of humor, the campaign revoles around a theme of "Oliver
Wight" to the rescue. Hawthorne helped Oliver Wight in developing
the product name and strategic branding and advertising campaign.
Hawthorne worked with an outside designer to first design print
ads to promote the product, followed by booth
graphics and direct
mail post cards. Hawthorne managed the creative, printing and
mailing processes. |
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Oliver
Wight
"FastTrack SOP"
Full Page Ad
Ad promotes "FastTrack SOP", Oliver Wight's package
of consulting and training services designed to help manufacturing
companies improve their Sales & Operations Planning. Hawthorne
helped Oliver Wight in naming the product and managed an outside
designer in developing the ad pictured above.
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