contact:

Brian McNamara
Hawthorne Associates
(978) 745-4878
brian@hawthorneassociates.com

Editorial Resources:

• Maritz Learning Press Kit (PDF, 621 KB)
• About Brian Carlin, President of Maritz Learning
• Press Release: Maritz Learning's Librix® Performance Management System Earns AICC Certification(09/23/03)
• Press Release: Maritz Learning and Minolta Corporation Partner To Train 6,500 Technicians (1/07/03)
• Press Release: Maritz Learning Joins Council of Hotel and Restaurant Trainers as Silver Sponsor (9/23/02)
• Press Release: Maritz Learning Begins Fiscal Year With Host of New Customer Agreements (9/05/02)
• Press Release: Maritz Learning Provides Learning Content and Management for Lockheed Martin (5/21/02)
  
• Press Release: Maritz Learning Launches Enhanced LMS(4/09/02)
• Press Release: Maritz Names Division VP and Maritz Learning Director of Product Development (3/14/02)
• Press Release: Maritz Announces Launch of Maritz Learning (11/27/01)
• Press Release: Maritz Announces New Management Team (11/29/01)
• Press Release: Maritz Acquires Librix Learning (10/1/01)

Maritz Announces Launch of Maritz Learning

New Business Unit Redefines Concept of 'Blended Learning' in Training/E-learning Industry

November 27, 2001

Fenton, MO -- Maritz Inc. (www.maritz.com) today announced the launch of its newest business unit, Maritz Learning (www.maritzlearning.com). The creation of the new business unit underscores Maritz' commitment to Maritz customers to expand its custom training solutions business and its e- learning capabilities, recently added through the acquisition of Librix Learning. Maritz Learning designs and delivers training and development programs that improve the business performance of sales and service organizations.

Steve Maritz, CEO of Maritz Inc., commented: "This new business unit further broadens Maritz' capacity to help our customers worldwide improve the performance of the people who directly impact business results: their employees and sales people as well as the people in their channels of distribution. It also positions Maritz to tap into the vast opportunities presented by the e-learning marketplace."

"We believe that over time Maritz Learning will redefine the concept of 'blended learning' in the training/e-learning market," said Brian Carlin, President of Maritz Learning. "Maritz Learning blends learning content, technology and services with proven performance improvement methodologies and measurements, business research capabilities and awards and incentives expertise. The breadth of Maritz Learning's content, technology and expertise is unprecedented in this industry."

Maritz Learning combines the resources of the Maritz Learning Systems group, which specialized in custom instructor-led, video and CD-ROM training, and the recently acquired Librix Learning, known for its industry-leading learning management system and custom e-learning expertise. Maritz Learning's clients include companies such as Anheuser-Busch, Boeing, A.G. Edwards, Minolta, HON Industries and the National Restaurant Association. As part of Maritz Inc., Maritz Learning is positioned to leverage the resources of a $1.3 billion, century-old organization.

Carlin contends that there are actually three levels of blended learning. At a most basic level, blended learning involves the mixing and matching of learning delivery techniques best suited for the participants, as well as for the type and purpose of the learning event. The second level of blended learning integrates technology and techniques for tracking and measuring training and performance that enable organizations to better align enterprise learning initiatives with business objectives.

Carlin adds that, "Our third level takes learning well beyond the capabilities of most learning and training companies who simply mix training delivery media. Like no other company, we can integrate learning initiatives with an overall performance improvement strategy that leverages decades of experience in helping organizations improve the knowledge and skills of the people who sell to and service their customers."

Carlin explains that what truly differentiates Maritz Learning is the ability to a provide a total solution that encompasses a company's brand alignment, market research, customer satisfaction initiatives and incentive programs to increase the impact of learning and drive business results.

About Maritz

Maritz Inc., which ranked 157th on the most recent Forbes list of "500 Biggest Private Companies," is based in the St. Louis suburb of Fenton, MO. Maritz offers marketing research, travel, and performance improvement services, which are delivered through 20 operating companies located in the U.S., Canada, Mexico, the United Kingdom, France, Spain, Germany, and Italy. Further information can be found at www.maritz.com.

Maritz® and the Maritz logo are registered service marks of Maritz Inc.