contact:

Brian McNamara
Hawthorne Associates
(978) 745-4878
brian@hawthorneassociates.com

Editorial Resources:

• Maritz Learning Press Kit (PDF, 621 KB)
• About Brian Carlin, President of Maritz Learning
• Press Release: Maritz Learning's Librix® Performance Management System Earns AICC Certification(09/23/03)
• Press Release: Maritz Learning and Minolta Corporation Partner To Train 6,500 Technicians (1/07/03)
• Press Release: Maritz Learning Joins Council of Hotel and Restaurant Trainers as Silver Sponsor (9/23/02)
• Press Release: Maritz Learning Begins Fiscal Year With Host of New Customer Agreements (9/05/02)
• Press Release: Maritz Learning Provides Learning Content and Management for Lockheed Martin (5/21/02)
  
• Press Release: Maritz Learning Launches Enhanced LMS(4/09/02)
• Press Release: Maritz Names Division VP and Maritz Learning Director of Product Development (3/14/02)
• Press Release: Maritz Announces Launch of Maritz Learning (11/27/01)
• Press Release: Maritz Announces New Management Team (11/29/01)
• Press Release: Maritz Acquires Librix Learning (10/1/01)

Maritz Learning's LIBRIX® Performance Management System Earns AICC Certification

September 23, 2003

St. Louis, MO -- Maritz Learning, a leading provider of learning solutions for sales and service organizations, today announced that its LIBRIX® Performance Management System has been certified by the Aviation Industry CBT Committee (AICC) as compliant with AICC's Web-Based Computer Managed Instruction Systems (CMI) Guideline (AGR-010). Organizations worldwide use Maritz' LIBRIX technology to manage every aspect of their learning and performance improvement initiatives.

The certification reflects Maritz' commitment to ensuring that LIBRIX supports and delivers courseware, regardless of vendor or authoring system, developed to AICC standards. The AICC AGR-010 guideline, developed to address interoperability between web-based courseware and web-based learning management systems (LMS), has become a de facto standard in the e-learning industry.

LIBRIX is a key component of the products and services Maritz Learning offers to help sales and service organizations achieve peak performance. These include customizable learning programs such as Sales Force Readiness, Customer Service Improvement and New Product Launch; as well as custom courseware development to enhance product knowledge or train employees on new skills, processes or applications.

"We're pleased that AICC has certified LIBRIX," commented Brian Carlin, President of Maritz Learning. "Although LIBRIX has always been designed to conform to AICC standards, this certification provides our customers an objective assessment of its capability to support a wide range of e-learning content, which is essential to maximizing the return on an LMS investment."

"With this certification, Maritz Learning demonstrates its dedication to AICC guidelines established to help organizations achieve economical and effective implementation of e-learning," said William A. McDonald, AICC CMI Subcommittee chair and Learning Technology Architect at Alteon (Boeing's aviation training company).

The LIBRIX Performance Management System is a web-based learning management system available as turnkey hosted service or that can be installed on an organization's intranet. The system consists of three major components that can be rapidly deployed to manage learning and performance initiatives while reducing overall training costs. LIBRIX® E-Learning Manager provides comprehensive e-learning delivery, tracking and reporting capabilities. LIBRIX® Registration Manager simplifies administration and scheduling of classroom courses, events and facilities. LIBRIX® Competency Manager helps organizations recognize human potential and optimize learning and performance initiatives through competency modeling, gap analysis and skills assessment and development of career paths for their employees.

To learn more about Maritz Learning and the LIBRIX Performance Management System, visit www.maritzlearning.com or call (877) 462-7489.

About Maritz Learning
For more than 30 years, Maritz Learning has helped leading companies increase sales and better service their customers by developing employees and channel partners who are knowledgeable, skillful and highly energized. Through custom courseware, performance driven learning programs and LIBRIX®, our proven performance management technology, Maritz Learning helps organizations achieve Energized CompetenceSM, the ideal state of high motivation and high competence that ensures peak performance. As a business unit of Maritz Inc., the world's largest source of integrated performance improvement, travel and marketing research services, Maritz Learning has the resources and expertise to integrate learning solutions into your broader performance improvement initiatives. Maritz Learning's customers include Anheuser-Busch, Procter & Gamble, Nokia, Sprint, Kraft Foods, Harley Davidson, HON Industries, Enterprise Rent-A-Car and Panasonic.

About Maritz Inc.
Maritz Inc., based in Fenton, Mo., is ranked No. 150 on the most recent Forbes list of 500 largest Private Companies. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, awards and recognition, travel management services, and customer loyalty programs. Maritz has 30 operating companies located in the United States, Canada, the United Kingdom, France, and Spain. For more information, visit the Web site www.maritz.com.

Maritz® and the Maritz logo are registered service marks of Maritz Inc.

About AICC
The AICC's mission is to provide and promote information, guidelines and standards that result in the cost-effective implementation of CBT and WBT. The AICC has long been an advocate of interoperable learning technology. More information is available on the organization's web site at www.aicc.org