IMPARTA WINS THREE INDUSTRY AWARD

November 1, 2001

London, UK -- Imparta has scooped three major industry awards for its business skills e-learning software. This year Imparta won a Gold award from the Brandon-Hall.com "Excellence in E-Learning Awards", Lguide's "Editor's Choice Award" and the "Generic Product of the Year" Award at the World Open Learning Conference and Exposition (WOLCE). Imparta was also nominated for an Interactive Entertainment award from British Academy of Film and Television Arts. Imparta's business
simulation software is fully available in the US and Europe.

At the Brandon-Hall.com "Excellence in E-Learning Awards", Imparta's "Business Kinetics" won a Gold award in the management/business skills category. Business Kinetics is an e- learning program designed for global brand communications agency J.Walter Thompson (JWT), to build the business capabilities of client-facing staff. A generic version of Business Kinetics is now available from Imparta, under the title "Marketing
CoPilot"(tm).

Imparta also received an "Editor's Choice Award" from "Lguide" this autumn for its CoPilot(r) simulations. Lguide is the leading independent reviewer of e-learning products, for subscribers, clients, and organizations such as the American Society for Training and Development (ASTD), The Conference Board, and "Online Learning" magazine.

At this year's World Open Learning Conference and Exhibition, Imparta picked up its third award. Strategy CoPilot(tm) was judged "Generic Product of the Year", on the basis of its proven impact on users, its innovativeness and its cost-effectiveness.

Brandon-Hall.com Excellence in E-Learning Award

Andy Fenning, JWT's Chief Learning Officer, said: "'Business Kinetics' has proved to be of immense value to JWT Worldwide by providing individuals with an engaging and memorable way to acquire relevant knowledge on demand. We have achieved a massive, enterprise wide improvement in an increasingly important
skillset - understanding business - in an incredibly short time."

Richard Barkey, CEO of Imparta, said: "'Business Kinetics' shows why immersive simulations are the future of e-learning. But even the best learning tool is only a means to an end. What makes us especially proud is the impact the product has had on JWT's business, and the superb cooperation between JWT and Imparta that
has made this possible."

In Business Kinetics, JWT staff learn how the core concepts and principles of marketing, finance and business strategy are interrelated in strategic marketing decisions. They gain accelerated experience of applying this knowledge in a 'virtual business', using Imparta's unique simulation software with real- time adaptive coaching by a virtual mentor.

Lguide Editor's Choice Award

"Lguide" offers in-depth authoritative analysis of e-learning products and services. Using a rigorous methodology for assessing web-based training, Lguide has reviewed over 2000 products to date.

Mike Flanagan, Lguide Vice President of Research and Consulting, said of Imparta's Strategy CoPilot(r): "This interactive simulation is the most robust we've seen. There is a clear, logical connection between your actions and the resulting effects, and the scenario is very open - there's no sense that you're being taken down a prescribed path. In addition, the mentor character gives you helpful, intelligent advice in a down- to-earth fashion. Imparta's strategy simulation is an excellent teaching tool."

WOLCE Generic Product of the Year Award

WOLCE awards celebrate outstanding achievement by those at the cutting edge of open, distance and e-learning. The judging panel consists of experts from the British Association for Open Learning, the Forum for Technology, the University for Industry and independent learning specialists.

BAFTA Nomination

The British Academy of Film and Television Arts (BAFTA) holds international Interactive Entertainment Awards ceremonies each year to recognize outstanding achievement in technology and creativity. The nomination of "Strategy CoPilot" positions Imparta among elite company, with other nominees including CNN,
BBC News, Disney, Celador and Sony.

About Imparta

Imparta is a fast growing company based in the UK that
specializes in building organizational capabilities in three
high-impact business areas: Strategy, Marketing and Sales. Imparta's capability building(r) system takes a coherent view of the way people build new skills. Our modular approach can include diagnosis, face-to-face workshops, 'learning by doing' (using the CoPilot(r) products), and ongoing reinforcement through i-Coach(r), as well as a range of techniques designed to
maintain the momentum of the learning process.

Founded in 1998 by Richard Barkey, a British national with a Harvard MBA and seven years' experience at McKinsey & Co, Imparta is based in London and has 40 staff. Clients include IBM, Nortel, KPMG, Deutsche Bank, Abbey National, BAE Systems, J. Walter Thompson, McKinsey & Co, and the London Business School. Imparta is backed by GE Capital, and the Board includes senior professors from INSEAD and London Business School.

Imparta main web site (further information and press release archive): www.Imparta.com