contact:

Christine Sullivan
Hawthorne Associates
978-745-4878
chris@hawthorneassociates.com

Marcia Heath
941-954-0488
mwheath1@comcast.net

Marcia Heath Joins Hawthorne Associates as Marketing Consultant

September 12, 2002

(Salem, MA) -- Hawthorne Associates is pleased to announce that Marcia Heath, formerly Vice President of Marketing at AchieveGlobal, has joined the company as a marketing consultant. Heath will provide marketing and public relations expertise to creators and distributors of corporate and educational training/ learning and knowledge management products and services.

"We are delighted that Marcia is joining our firm," said Christine Sullivan, President of Hawthorne Associates. "Marcia is smart, experienced and wonderful to work with. Her expertise in the corporate training field is exceptional and enhances our ability to provide our clients with the best marketing strategy and implementation available to organizations in this industry."

"I am pleased to announce my association with Hawthorne Associates," said Heath. "Hawthorne's extensive background in marketing corporate learning capabilities and my background make a great fit. The learning space is a fascinating one, and I look forward to working with clients in all corners of the training and development field."

Heath held senior marketing positions at Xerox Learning Systems (later Learning International), Juran Institute and AchieveGlobal. While Vice President of Marketing at AchieveGlobal, based on Tampa, she served on the senior management team and led virtually all phases of marketing. Her responsibilities included market and competitive research, international branding/marketing strategy, public-relations campaigns, lead-generation programs, newsletter and magazine publications, product management, product launches, trade show strategy, advertising and direct mail.

About Hawthorne Associates:

Hawthorne Associates (www.hawthornemedia.com) specializes in the marketing and promotion of manufacturing and training/learning products and services to large corporate customers. Sullivan began Hawthorne Associates 16 years ago after careers in government and academia. As strategists and implementers, Hawthorne Associates helps clients define direction, build awareness, and generate leads that turn into sales. Hawthorne Associates is located at 60 Washington St., Salem MA 01970; 978-745-4878.