contact:

Christine Sullivan
Hawthorne Associates
(978) 745-4878
chris@hawthorneassociates.com

Ann Boland
Integrated Learning Solutions Inc.
3650 West Eagle's View Place, Tucson, AZ 85745
520-624-9575
ann@annboland.com

Marketing and Sales Firms Create Alliance to Help Training Companies Increase Profitability

Hawthorne Associates and Integrated Learning Solutions Join Forces to Provide Broader Services to Help Training/Learning Organizations Boost Earnings and Prepare for E-Learning Upsurge

(Boston MA and Tucson AZ) -- Hawthorne Associates and Integrated Learning Solutions Inc. today announced a strategic alliance to provide marketing and sales expertise to creators and distributors of corporate and educational training/ learning and knowledge management products and services. The two firms also offer public relations, content brokering and strategic introductions.

The allied firms will provide clients with expert support in branding, advertising, direct mail and e-mail, trade shows, sales, sales force management, indirect distribution, and public relations-all specific to the training and learning industry.

"Our goal," said Christine Sullivan, President of Hawthorne Associates, "is to help companies in the corporate and educational learning space accelerate market entry and growth and improve profitability. This alliance means that we can offer our clients a wider and deeper range of services and greater value. One of the most common problem encountered by businesses is the inability to align sales with marketing; our alliance can help them solve the problem."

Ann Boland, President of Integrated Learning Solutions Inc., noted that the whole training/learning field has undergone enormous change and explosive growth in the past decade. "The alliance between our companies allows our clients to capitalize on our extensive experience in this industry and to meet the challenges of this economy more quickly and expertly."

Hawthorne Associates specializes in marketing of training/learning products and services to large corporate customers as well as public relations. Sullivan began Hawthorne Associates 15 years ago after careers in government and academia. As strategists and implementers, Hawthorne Associates helps clients achieve name recognition and generate leads that turn into sales.

Integrated Learning Solutions specializes in sales force development, sales channel evaluation and management, content brokering, introductions and strategic alliances. Prior to starting Integrated Learning Solutions, Boland was President, US Operations, of Video Arts and Vice President and COO of PBS The Business Channel.